30 November 2026
Every vet business · 64 days
- Send the RCVS your practice details and a named compliance contact.
- A form, not a website change, but the first date on the calendar.
Get your practice website ready for the CMA's new price rules.
By 22 March 2027, independent vet practices across the UK need their prices and practice information on their website. We check your site against every item and make the edits for you.
Want it to look better and be easier to find while we are in there? That is the Website Refresh.
- Every 22 March 2027 website item checked
- Edits made on your current site
- A refresh that works on a phone
- Your team updates prices itself
The CMA's new rules, and what they mean for your website
The Veterinary Services Market Investigation Order 2026 was made on 22 September 2026. For a practice with fewer than 15 sites it lands in three steps, and the big one for your website is 22 March 2027.
22 Sep 2026Order made
30 NovRCVS details
22 Mar 2027Website items
22 Sep 2027Second wave
Today
22 March 2027
Your website and premises · 176 days
- Price list of the 36 Schedule 1 items, one click from your homepage
- Parasiticide price list, and pet care plan details if you offer plans
- Practice information, end-of-life options and a written complaints process
- Group or trading name on every page if you run 2 or more sites
22 September 2027
In the consulting room · 360 days
- Written estimates for treatment likely to cost £500 or more
- Itemised bills and prescription information
- RCVS prescription literature on your website
Read our plain-English guide to every website item, with the Article it comes from
Prices are going public. Be the easy choice.
Practice prices will feed the RCVS Find a Vet service, and gov.uk guidance says that data can be shared with approved third parties who may build comparison sites. That makes it easier for pet owners to compare on price and on what is included.
When the CMA looked in May 2025, more than 40% of practices showed no prices online at all.
- A clear price page that answers owners' questions before they ring
- Clear practice information, end-of-life options and complaints pages
- A site that looks current and reads well on a phone, with the Refresh
We cannot promise new clients. We make your practice easy to choose.
Start with a free Readiness Check
Tell us your website and we read it against each 22 March 2027 website item, then send you a one-page summary of what is in place and what is still to do. No charge, no obligation.
Or tick through it yourself
Tick what your site has today. Nothing is sent anywhere; it just helps you see what is still to do before 22 March 2027.
A price page owners can actually use
This is the real thing, not a picture of it: the full price page we build, live, on a fictional practice. Pick a pet to see just its prices, search any service, then switch to the practice view and change a price yourself.
One click from your homepage
"Prices" in the menu and in the page title, so owners and search engines find it.
All 36 standard items, VAT included
Named as the CMA names them, with cat and dog weight bands where prices vary.
What is included, at a glance
Tick boxes for dental, castration and spay, so there are fewer surprises at the desk.
Your team edits it
Click a price, type the new one, done. The "last updated" date moves on its own.
Two ways to get ready
Start with what your site needs, not what we would like to sell. Not sure? The free Readiness Check tells you which.
Audit & Edit
£495 one-off
Your site works. You want every CMA item checked and put in place on it.
- Full audit of your site against every 22 March 2027 website item
- Plain-English report: what is in place, what is still to do
- We make the edits on your current site: price list, practice information, end-of-life and complaints pages
- Prices laid out with Schedule 1 names, VAT and weight bands
- Evidence pack: what was changed, where, and when
Website Refresh
£1,495 one-off
Your site does the job underneath but looks dated or is hard to use on a phone.
- Everything in Audit & Edit
- Refreshed look and layout, faster and mobile-first
- Prices one click from your homepage, with "Prices" in the menu
- Clear page titles and descriptions, so owners find the right page
- Easy price editing for your team
Care & Growth, £249 a month. Optional, with any option. Hosting and security, price updates when you need them, a quarterly price review, changes as the CMA and RCVS publish guidance, and a short monthly report.
From first call to live pages
Free Readiness Check
We read your current site against each website item and send a one-page summary.
15-minute call
We go through it together and agree which option fits.
We build
Pages mapped to the Order, in your practice's voice, using your prices.
Your team signs off
You check every price and clinical line before anything goes live.
Live, then kept current
Launch, then kept up to date if you add Care & Growth.
You run the practice. We run the pages.
Clear lines, so nothing clinical or commercial leaves your hands.
Your practice owns
- Your prices, and their accuracy
- Clinical content and final sign-off
- Your domain and your data
Fulcrum Studio owns
- Structure mapped item by item to the Order
- The build, hosting, speed and accessibility
- Keeping pages current as CMA and RCVS guidance lands
- Calls around clinics. Weekday evenings from 17:30, or Saturday mornings.
- One 30-minute interview. We write the pages from it; you check and approve.
- Prices you can change yourself. In a simple editor, without waiting on a developer.
We add the wording you give us or approve; you check anything legal. We are a web studio, not a law firm. We build from the published Order, and your team signs off the content.
Straight answers
The questions practice owners and managers ask us first.
Our practice software or website supplier will sort this, won't they?
Ask them which of the 22 March 2027 items they cover, and by when. The suppliers we have looked at each cover one part, for example booking confirmations. We map every item and fill the gaps alongside them.
Can't we use the free CMA template or a free price list tool?
They are good tools, and we use the official Schedule 1 format too. But the price list is one of around nine website items, and someone still has to do the rest and keep it current.
We're a partnership or a sole trader. Is this for us?
Yes. The duties depend on how many practices you run (fewer than 15 counts as small), not your legal form. The group or trading name item applies only if you run two or more practices.
Why not wait for the CMA's updated explainer?
The Order and its schedules are already published, and the explainer will not move the date. Starting now leaves time for your team to review prices properly. We check our work against the explainer when it lands.
Are we late already?
No. Nothing in the Order applies to a small practice before 22 March 2027. The useful question is what is not yet in place ahead of that date.
What if a price on the site is wrong?
Your team edits prices directly and signs them off, and our terms say the practice owns price accuracy. The Care & Growth add-on includes a quarterly price review with you.
We already have a website we like.
Keep it. Audit & Edit (£495) checks it against every item and makes the edits on your existing site.
Which option do we need?
If your site works and you are happy with it, Audit & Edit (£495). If it works but looks dated or is awkward on a phone, Website Refresh (£1,495). The free Readiness Check tells you which. A Full Website Rebuild (£2,995) is there for later, when you are ready.
Small studio, one job done properly
Fulcrum is run by Aaron. We build and look after websites for small businesses, and this offer is built only for independent vet practices, wherever they are in the UK.
You won't find client logos here yet. Instead you get the published Order, a free check on your own site, fixed prices from £495, so you can judge the work before you spend much.
See where your site stands
15 minutes on video, no charge, no obligation. Evenings and Saturday mornings.